How to best use them in your business
QR Codes were there since 1994.
It is interesting to know that a QR code can contain up to 7089 characters and a QR scanner can effortlessly read it.
The death of QR codes has been highly exaggerated.
Different ways to use QR code in your business
Connecting with your offline audience online can sometimes seem harder than it is. Businesses will often focus on their online audience and neglect the potential offline audience. People still travel to work, go to the movies, go out to eat, play sports – they live offline.
- To share information with no limit
- To boost app download or link it to your app
- To build community by linking with your social networking platform
- Calls to action – with offers, linking to your new landing pages etc
- SEO and SMO –. Now you can increase traffic to those searchable objects to further optimize them by encouraging more sharing.
- Analytics – With Analytics you can get all the relevant information of your website
Platforms to insert your QR Code
- On posters and flyers, brochures to gain digital presence.
- Link to Google maps to help customers locate you
- On receipts and labels to get customer feedback.
- You can place a take out menu so that customers can place an order right away
- Act like a URL on a direct response advertisement
- Add it to business cards so the contact information can be downloaded instantly
- Link it to your facebook page or your website to help new contacts directly.
- In store front, for checkins, improve your Yelp profile or simply invite customers to share their memories in photo, video or text form.
- Give freebies or other offers
- You can insert on your product packaging and tags
- On Printed ads
- T-shirt (Make people curious)
- On the sides of your truck and trailers
- Event ticket stubs
- Restaurant menus
How to maximize your effectiveness for better marketing strategies with QR Code: Tips and Key takeways
- Make it specific
- Decide if your QR code is right for your target audience
- Make scanning worth their time and effort
- Keep your QR code mobile-friendly and can be read by different type of scanners
- QR codes are still new to few people Guide your customers on how it works
- Keep the URL Short
- Make sure the QR code is a reasonable size before printing.
- Add your logo to your QR codes
- Remember to Capture User Information
- Creatively Promote and Display QR Codes to personalize their experienceConsumers are accustomed to seeing black and white QR codes. Experiment with the size, location, and color of your QR codes
- Offer New and Helpful Information and Time sensitive discounts
- Place Codes in Locations Where People Either Shop or Have Downtime
- Encourage actions that support your marketing plan.
- Give reasons to come back. Make the experience pleasurable and inviting
- Send a message or e-mail, you can use it for sales, user support, on-request product upgrades, opt-in SMS registration, e-mail marketing, newsletters.
- Study your analytics on how your marketing efforts are working
- Protect your QR codes from malware
Should Your Business Be Using QR Codes?
QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.
- One of the greatest selling points of QR codes is the ease in which it quickly engages users.
- They are easy generated and low cost marketing strategies
- You can track audience response with ease.
- You can offer information on any product or service you provide
- Can be custom sized to fit promotional items
- Users must have internet on their mobile when scanning your QR codes
- They may not provide the simplest customer experience.For example, the user must already download the necessary app to support the reading of the code. Now that there are so many different types of mobile devices supported on different platforms, including Android, Microsoft and Apple, it can be tough for business owners to predict which apps the customer has likely downloaded, to ensure the QR code works easily.
- Business owners need to include a reason behind the QR code.
- Two-way communication may be more beneficial.
Practical Examples of QR Codes
- A South Korean grocery store placed a stand in a subway station with QR codes of the items it sells. All customers had to do is scan the code and purchase their groceries, which according to the company makes the deliveries the same day.
- Airlines are using 2D codes as digital boarding passesI tried this myself and it works like a charm. My only suggestion is to not rely on the link, but rather to save a copy of the image on your phone. You don’t want to risk not being able to find a good signal when you need it most!
- Google Places – When you register your local business with Google places you’ll receive a decal for your place of business that includes a QR code to your company website.
- Spotify, Facebook, Snapchat, and other social media and streaming platforms are now utilizing QR-like codes in inventive ways.
- WeChat, WhatsApp and other messaging services are helping small businesses around the world conduct small transactions via QR codes.
- Healthcare facilities use QR codes to help identify patients and keep updated records of delivered medicines, current vital signs, and doctor’s orders